CAP-tivating innovations

The beverage industry has been growing continuously for decades. Especially, in the recent years, the growth opportunity of beverage industry has been on the rise than ever before. According to a report from Research And Market, the world’s largest research store, it has been predicted that the beverage industry would grow at a Compound Annual Growth Rate (CAGR) of 3%. The global beverage industry is expected to reach an estimated $1.9 trillion by 2021. It has been believed that urbanization and globalization are a fuel to drive the drinking demands for both alcoholic and non-alcoholic beverages rapidly forward.

Along with the worldwide growth of beverage industry, come the growth of bottle cap manufacturing. How to make the cap production eco-friendlier, more cost-effective, and even more effective in marketing are now the key points for each company to compete with one another.

Today, at ProPak Asia 2019, Executive Talk, a business talk held by Asia Food Beverage magazine, welcomed Jonas Hansson, an area sales manager of Pelliconi, who were eager to speak about the trend and the innovations of bottle cap manufacturing.

The talk began with a brief history of Pelliconi, an Italian enterprise, which has been known as the world’s largest privately-owned bottle cap company. After it was founded in 1939, the company has maintained its operation as a family business.

Hansson cited that the company had been making various types of bottle caps, which were as follows; 26 mm and 29 mm crown corks, flower cap, Maxi P-26 ring pull cap, Ropp aluminum cap, plastic cap, promotional cap and sopure PVC-free 51mm cap for baby food.

Each type of bottle cap has been developed continuously to stay ahead in the market. For example, flower cap. The flower cap from Pelliconi was thinner than its competitors. The less thickness meant the less chance for the bottle cap to be affected by rust. Apart from that, thinner bottle cap consumed less energy in the production process. It led to 30% reduction of carbon emission from the manufacturing plant.

Another innovation was Maxi P-26 ring pull cap. Unlike other companies, who usually made this type of cap from steel, Pelliconi made Maxi P-26 ring pull cap from aluminum. The advantage of using aluminum, according to Hansson, was it had zero chance to be oxidated. Therefore, Pelliconi’s cap could be kept for a longer period of time. The other unique thing about this cap was the pulling ring. It was made from plastic instead of aluminum.

The most outstanding product of Pelliconi in this talk was a promotional cap. It could be customized to answer the design demand from the customer. Using highly sophisticated ink-jet, laser printing and Lithographic printing technology, it could handle complex and multi-color printing smoothly. The manufacture could print the QR Code on the cap to gather the sale and the usage data to understand the customer insights

The highlight of Pelliconi this year was sopure PVC-free 51mm cap. It was a cap for a jar of baby food. Traditionally, the plastic cap contained PVC, which was composed of lead and cadmium. Pelliconi saw that PVC plastic was unsafe for baby products. The company invented PVC-free cap to raise the safety standard for baby food industry. Business-wise, Hansson said that having good safety and hygiene measures for each part of the package would be an essence to get the products exported internationally.

The talk ended with a closing remark. Hansson gave a hope to expand Pelliconi’s business into Southeast Asia. “We have to be closer to the customer. We have our factory in China. We hope that it is going to be the future to open a plant in Southeast Asia. It is definitely the fastest-growing market in world.”